Hello! I’m Dylan.
I’m an SEO, AI search, and digital analytics strategist helping travel and tourism organizations understand how people — and increasingly AI — discover information online.
As Senior Director of MarTech at KHM, my work combines search strategy, technical SEO, analytics, content, and user research to make digital experiences easier to find, understand, and use.
What I do
I work at the intersection of search, data, technology, and human behavior — helping organizations understand how people discover information and how that discovery is changing.
SEO & AI Search
I develop search strategies for traditional search engines and emerging AI experiences, from technical SEO and content optimization to generative search and LLM visibility.
Analytics & Insights
I use search behavior, website analytics, competitive intelligence, and performance data to uncover opportunities and turn complex datasets into useful recommendations.
Travel & Tourism
I specialize in how travelers discover destinations, hospitality, attractions, events, and local businesses throughout the planning journey.
User & Audience Research
My background in user research shapes how I approach search and analytics: understanding what people need, how they behave, and where digital experiences can better serve them.
Earlier design work
Before specializing in search and analytics, I spent a lot of time studying how people interact with digital products. These earlier UX and UI projects helped shape the research-driven approach I still use today.
Ink Tank
A UX research and product design project exploring how tattoo enthusiasts discover inspiration, connect with artists, and move from research to booking.
The project included user interviews, survey research, information architecture, prototyping, and usability testing.
Fitted
A mobile product design project focused on helping busy people discover workouts, build routines, and fit exercise into their schedules.
The project gave me an opportunity to explore interface design, visual systems, and the relationship between usability and presentation.
WordStorm
My first major UX project explored how people learning English could build vocabulary through daily practice, flashcards, quizzes, and progress tracking.
It introduced me to the research, information architecture, testing, and iterative problem-solving methods that continue to influence my work today.
Email Template Challenge
A front-end development project exploring the unique technical constraints of responsive HTML email through a travel-inspired campaign for a weekend ski trip to Taos.
I built the template using email-friendly HTML and CSS, table-based layouts, responsive techniques, and a custom animated GIF — an early project that brought together development, design, and travel marketing.
Let’s talk.
Want to talk about SEO, AI search, analytics, travel and tourism, speaking opportunities — or just say hello? I’d love to hear from you.