My story
I grew up in the small town of Ballston Lake, NY, and later earned a degree in Animation & Illustration from the State University of New York at Fredonia, just off Lake Erie.
Halfway through college, I added a second major in Economics, where I became especially interested in how qualitative and quantitative research methods can help us understand behavior, uncover patterns, and make more informed decisions. That blend of creative thinking, research, and data analysis has shaped the way I approach digital strategy ever since.
After graduating in 2017, I joined a digital marketing agency, where I worked with clients to build, audit, and improve websites across SEO, user experience, analytics, and conversion strategy. Over time, I developed a deeper focus on the travel and tourism space, helping destinations, hospitality brands, and tourism organizations better understand how people search, plan, compare, and engage online.
Since then, I’ve been fortunate to join an incredible company focused on Travel & Tourism, where I started as an SEO Strategist and grew into a director role. Today, my work sits at the intersection of SEO, data analytics, and user research. I use search data, website performance metrics, content analysis, and usability insights to identify opportunities, improve digital experiences, and help travel brands connect more effectively with the audiences they serve.